Designing a website was so much easier in 1990. You only had to worry about whether or not it displayed properly on a computer screen.
Those days are long gone. Web designers need to make sure that their sites display well on a variety of different devices. Many websites have used different formats for their mobile and desktop layouts. This approach often left customers feeling as though they were looking at an inferior version of the website when viewing it on their mobile devices. For all intensive purposes, they were.
Customers want expressed that they want to have the same experiences every time they visit a website, regardless of what device they use. Savvy web developers are beginning to come to terms with this fact.
The process of optimizing your website for desktop and various mobile devices is known as responsive design. Responsive design is going to play an increasingly important role in web development in 2014.
Importance of a Great Mobile Site
The number of customers using mobile devices to search the web has more than doubled in the past four years. Ignore this statistic at your own peril. You will have a hard time getting new clients when people start complaining about the layout on your mobile devices.
Businesses need to make sure that their website encourages people to make purchases. A survey from Google found that nearly three out of five customers say that they will not recommend a website with a poor mobile layout. You will need to take this into consideration when building any website.
Why Will Responsive Design Become More Necessary?
Every business needs to make a clean and professional impression on their customers. This isn’t easy when all devices have different layouts.
Responsive design is becoming more important as the mix of devices becomes more heterogeneous. One study from the Pew Research Center found that slightly over 20% of consumers rely exclusively on their mobile devices for searching. Another study found that 90% of consumers switch between different devices.
Get With the Times!
You need to stop designing websites for desktop users. Today. Your websites need to be optimized for people using a number of different devices.
Your viewers are looking for websites made with responsive design in mind. It is time to start giving them what they want.