Are These Web Design Mistakes Killing Your Conversion Rates ?

Every blogger owner asks themselves what they should do to run their business better. They seldom ask another question that is equally crucial:

What mistakes are causing their business to fail.

Screw95 has a number of great tips to help bloggers create a successful business. If you check out their site, you will find a number of great tips to get started. I have also provided a number of tips in this article that you will help you too.

A study from Blogging.org found that 81% of bloggers never make $100. Their data also showed that only 8% of bloggers make enough money to raise a family. Some may be blogging for a stream of passive income, but many of these bloggers want to make a full-time living. They are clearly doing something very wrong. If you are one of the 92% of bloggers that is failing, then you should be asking yourself why. Doing the opposite will bring you much closer to your goals.

Failing to Invest in a Website

Your website is your online resume, business card and portfolio. Unfortunately, many people don’t invest in their site. Their layout sucks and they are using a free web-hosting service such as Blogspot or WordPress.

The good news is that creating a high quality site will differentiate you from your competitors. You will want to need a professional layout and a reliable hosing.  Here are some design tips that will help you make a better impression and boost your conversion rates:

  1. Focus on content above the fold. Your visitors aren’t going to scroll if their first impression is negative. They also spend 81% of their time viewing content above the fold, so make it count!
  2. Stop cramming your site. It has taken web designers a long time to understand the importance of white space. Many of them worked in the newspaper industry, where they were forced to cram as much information as possible into a limited amount of space. Savvy designers have since learned that websites convert much better if they have enough room. You may need to remove some of the details on your site so that it feels less crammed.
  3. Keep navigation simple. You aren’t going to meet many of your conversion goals if people can’t get around your website. You will need to create an intuitive navigation structure so that people can navigate it easily.
  4. Choose proper color scheme. Research from  Seoul International Color Expo 2004 found that 92.6% of people felt that the visual presentation is the most important factor that influences their buying decisions. That figure is likely higher with online businesses. Choose a color scheme that reflects your brand and engages your audience.
  5. Make sure images support brand. Some images support your brand image, while others detract from it. Choosing images that leave your readers feeling happy or relaxed will likely improve sales. Using images with human faces is one of the best ways to make your viewers feel more connected to your brand. Showing human beings interacting with your products is even better. Try to avoid using crappy stock photos though. Those went out of style with Web 1.0, so they will only cause your conversion rates to crash.
  6. Don’t overlook small elements. Failing to pay enough attention to small elements is one of the biggest reasons conversion rates suffer. Buttons are a primary example. They are such a tiny element of the website that many bloggers don’t pay much attention to them. However, choosing the wrong button can cause your conversion rates to fall dramatically. An A/B test from Hubspot found that red buttons outperform green ones by 21%. You will want to do your own tests, but should expect the color to play a key role.

I won’t pretend that this post is a fail-safe solution to drive your conversion rates up. However, these tips can at least give you an idea of where to start. You should keep testing different layouts to see how they impact your conversion rates.

About the Author: Kalen Smith

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