Image by Julia Roy
You need to provide a great user experience to encourage customers to read your blog. Providing a compelling design is one of the most important ways to do so.
A poor design is one of the biggest reasons that people will leave your website. A recent poll from Webcopyplus found that 25% of customers said that a bad visual presentation is the biggest reason that they leave a website. You should always review your web design with a critical eye, especially if you have a high bounce rate. You may find some design flaws that need to be addressed.
Experts from Kiss Metric, Discovery Communications and other digital marketing authorities have studied these factors in depth. Here are some of the most common reasons customers will click the back button.
Failing to Provide a Professional Layout
The layout of your site also plays a key role in retaining visitors. Here are some problems with your layout that could be causing visitors to click the back button.
Lack Unique Design
Are you using a default WordPress theme for your blog? You should seriously considering dumping or customizing it. First of all, the vast majority of free WordPress themes are mediocre at best. Many of them flat out suck.
However, even the good default themes aren’t really recommended. You will want to use a blog design that has a unique image. There are a number of great tools on the market to help you customize your design. You can also hire a designer to help if you are stuck.
You should also make sure that your site has a design that differentiates it from other sites. You will want to have a header that was customized for your brand image. You should also come up with a professional logo and use it throughout the site. You may want to try a proven tool such as Logo Creator to develop a logo of your own.
Too Much Clutter
Many bloggers try to accomplish too much with their limited real estate. They try to cram as much content, ads and social sharing buttons into their site as they possibly can.
This clutter inevitably ruins the user experience. You will want to decide what your most important goals are and offer the content needed to achieve them. You may need to use a different layout if things look too crammed. You may also need to create separate pages to meet different conversion goals.
Figuring out what content to include and omit is one of the biggest challenges for any blogger. You will need to test your conversions after making different changes to see what works and what doesn’t.
Your navigation structure needs to be intuitive. Here are some common navigation problems that will frustrate them:
- You don’t provide a search box for them to look for content.
- You don’t have a menu with links to your About, Contact and other important pages.
- You don’t organize your blog content by date or category.
Customers need to be able to find your content as easily as possible. You may want to experiment by searching for one of your favorite posts. If you are having trouble locating it, then your customers will too. It is time to change your navigation structure to make it easier for them.
Failing to Showcase Quality Content
Your content is crucial to your branding image. You want to make sure that your reader’s have a great first impression of your content. Here are some things that you will want to do:
- Focus on publishing valuable, evergreen content
- Make sure that your best blog posts are the easiest to find
- Always proofread your content for grammatical, spelling and factual errors
- Include pictures, videos and other visual content to add some zest to your posts
A lot of bloggers produce low quality garbage. You should be proud that you hold yourself to hire standards. Do not be ashamed to show it off. You will actually encourage more readers to use your site.