Generating highly targeted traffic is one of the most important parts of affiliate marketing. Google Adwords is one of the best sources of traffic, but many affiliates make a number of mistakes that could get them banned from the network. You will need to be aware of the policies to avoid being banned.
Most Common Reasons Affiliates are Banned from Adwords
Unlike many other advertising providers, Google won’t approve every ad simply because the advertiser is willing to pay for it. They only approve advertisements that meet their quality guidelines to improve the user experience and maintain trust.
Affiliates will need to be aware of this to avoid being banned. Here are the three most common reasons that affiliates run into issues with Adwords. You can always speak with US Data Corporation if you need more guidance or don’t want to take the risk handling it on your own.
Violating “Bridge Site” Policy
Google has a bridge site policy, which prohibits advertisers from sending traffic to sites that exist for the sole purpose of referring traffic to another source. This policy is one of the biggest hang-ups that affiliate marketers face, because their entire business model involves directing traffic to their partners.
Many affiliates believe that this policy means that they can’t use Adwords at all. Fortunately, this isn’t the case, but you will need to work hard to prove that your site offers some additional value. Google recommends allowing users to make reviews or providing some other feature that will benefit the user. Offering rich, informative content will probably increase your conversions anyways, so following Google’s suggestions would be a good idea even if the bridge site policy didn’t exist.
Promoting Illegal or Untrustworthy Products
Google is very serious about protecting its reputation. They will ban you outright if they catch you trying to promote a merchant or product that they deem unsafe, illegal or dishonest. You will need to be very careful about the types of products that you promote. Many Clickbank affiliates run into this issue, because a lot of the products on the Clickbank network are pure garbage. You will need to carefully vet products by checking reviews, landing pages and merchant credentials beforehand.
Another mistake that readers make is making misleading advertisements. This isn’t just a violation of the Adwords policy, but in some instances it may even be against FTC regulations. Google has been especially concerned about abiding by these policies after being sanctioned by the FTC a couple years ago. You need to make it clear what the reader should expect after clicking your advert.
List-building is one of the most important aspects of affiliate marketing. However, Google doesn’t allow affiliates to drive traffic to their sites for the sole purpose of collecting emails. You can still use it to build a list, but will need to provide some additional value to the readers. Make sure the landing page educates them and perhaps allows them to download an eBook along with their subscription.