Many new bloggers think that driving traffic is the key to key to generating revenue. They spend days, weeks or months trying to drive more visitors to their site. They eventually hit their traffic goals and then realize that they haven’t made it rich. They try driving more traffic and still… nothing. They soon realize that traffic alone isn’t enough to generate money. That can be a very painful lesson, but one that they need to learn. The biggest mistake that these bloggers make is failing to design a good landing page. I have compiled a list of some of the best resources that you can use to craft great landing pages.
Maintaining a subscriber list is another important part of managing an online business. Here is a list of some of the best tools that you can use to manage subscribers.
OptinSkin is another great tool that can help maximize your subscription conversions. You can get the plugin. It is a great deal for everything that it provides. Here are some of the features that it provides:
- Split A/B testing
- Use fading to draw attention to your designs
- Create custom designs
- Impressions are only shared if your visitors can see the form
OptinSkin is available with all email marketing providers.
Aweber is arguably the most popular email marketing provider. You manage manage subscribers very easily. You will also have analytics on email open rates, clicks and unsubscribes. Installing the Aweber application on your site is a great way to streamline your email marketing campaign.
Ecommerce and Payment Gateways
You will need a way to process payments if you are selling products on your site. Here are some of the best tools if you need a payment gateway.
Screw 9-5 is a great guide that will help you learn how to make a full-time living working online. You can use the resources provided to create great landing page designs, fine tuning your copy and identify products that your visitors will want to purchase. You can access the program here.
I listed eShop first because it is the platform that I have had the most experience with personally. Others may disagree, but I definitely think that it is a great feature. You can use the free eShop plugin to sell both physical and digital products with Paypal or Authorize.net. The plugin also supplies a number of other features that can be very helpful, such as supply-chain analysis, analytics and email sales templates. It is very easy to embed eShop into your WordPress posts and pages.
Easy Digital Downloads
Easy Digital Downloads is an awesome WordPress extension that allows you to sell digital products. You can collect payments through Stripe and Paypal with the free plugin. You can also purchase extensions that allow you to use additional payment gateways.
Many people use bitcoins to process payments. Coinbase is one of the most reliable platforms for making transactions with the cryptocurrency.
WP e-Commerce is a great free ecommerce platform. The bundle comes with payment gateways for Paypal. Authorize and Google Checkout. There are also a number of ecommerce themes that you can leverage. You can also create customized sales pages and include social sharing features for your products. WP e-Commerce is by far one of the best free ecommerce platforms that I have ever come across.
The biggest mistake that bloggers make is failing to see where they went wrong. You will want to analyze your conversions and see what problems may be keeping them low. Every serious blogger should consider adding the following tools to their arsenal to identify key problems and monitor conversions.
Crazy Egg allows you to see what links visitors are clicking on. You can use this tool to identify the best places to add your call to action, links for conversions and signup forms. You can also remove nonessential links that are driving visitors from your site. Kevin Woodberry used data from Crazy Egg to increase conversion rates by 25%.
Google Content Experiments
Google Content Experiments is another one of the best tools for testing conversions. You can monitor how different elements of your landing page affect conversions such as:
- Trying different buttons
- Adding testimonials
- Adding guarantees
- Changing the color scheme
- Removing elements from the page
You can run a single A/B test to see how each of these variables impacts your site. This data can help you double your conversion goals.
Landing Page Creation
You need a well-designed landing page to make sure that your visitors convert. Fortunately, there are a number of platforms and landing page creation tools to help you meet those goals.
Ion Interactive is an excellent platform for creating, managing and testing landing pages. The platform allows you to choose from a number of features that have been pretested and proven to convert. Ion will save you hours of time and tons of money creating a landing page from scratch. The site has a number of exceptional marketing solutions that will help generate engaging content and improve your branding.
Landing Pages Plugin
There is also a great landing pages plugin that you can use. This plugin has a number of pre-designed landing pages that you can use. You can download the plugin for free, but you can have more functionality if you purchase some of the add-ons. I used the Easy Digital Downloads add-on to sell ebooks from one of my own sites. You can also purchase other add-ons to enhance your ecommerce business. You can also purchase some of the premium landing pages, which may offer better conversions for certain verticals.
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