Privacy In The Age Of Big Data

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The new digital economy is part of an era in which many people think that what we do on the Internet, what we use, on many occasions, is free. Economists often say that “nothing is free.” Something or someone has to pay for the services and products that we consume. And those are the data.

We give this data to you from the best data science courses in Hyderabad in exchange for a service, which, they will not deny me, is quite helpful. It offers us improved functionality. But, also, on many occasions, they sell it to third parties. And it can be understood; in the end, in a more or less straightforward way, we already know that Google will do it, and also, it will have to monetize the enormous investment they make so that we can use Google Maps correctly.

Is this good or bad? Answering this question is always tricky. That is why I like to respond more in terms of costs and benefits. Nothing is free, as I said before. To obtain a particular benefit, we have to bear a cost. If the benefit does not compensate for the cost of giving us the historical location data, then it is a service that we should not have activated. You can permanently disable or purchase “anonymization” services, which allows us to anonymize our use of services.

The case of the FBI vs. Apple has opened a new discussion around privacy protection. An ethical dilemma is difficult to resolve. Does a private company -Apple- have to give a user’s data because the general public interest -FBI- requires it for citizens’ safety? Apple puts its users’ safety first as if it were just another country defending its interests (with its size as “if it were a country”).

The « Big Data» and where they do have a lot of our data is in the business world. In this digital age, where we leave a trace of everything we do (searches, purchases, driving, reading, etc.), someone saves and uses that data. And they are usually private companies. And this should be of concern to all of us. And it must be something that governments should “control.” Or at least certify their good treatment.

As you can see, all this is generating many questions and dilemmas that are not always easy to answer. This new digital economy in which we pay with personal data for the use of products and services has made governments – perhaps late – regulate some issues. The FCC -Federal Communications Commission or Federal Communications Commission-, has been working until these days on new rules that put small obstacles to this use of data. Although it only applies to telecommunications companies, not to those of the Internet.

I understand that we will see many lawsuit cases once people start to realize many of these issues. It is just a matter of that, as in the papers that we mentioned before, people are realizing it and consider it a fundamental right. There, and without payments through, I understand that people would be more conservative and guarantors of their privacy when giving their data. We already see cases. One in which Google was sued for reading emails it does with Gmail, the facial recognition software used by Facebook and others, violated the laws Illinois states.

In this digital economy, our privacy, the data we generate daily is the new currency. Are we aware of it? Would we pay for it to stop being like this? Does the benefit outweigh the cost? Interesting Issues that will generate cases and sentences in the coming years. Privacy, another element that in the era of Big Data is altered.

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